If your content’s scattered and your strategy’s running on vibes… it’s time for a smarter move.
You’ve got the offers. The voice. The vision.
But showing up online? It’s starting to feel like a never-ending game with no playbook and no finish line.
Because let’s be honest: You’re not short on ideas. You’re short on a strategy that makes those ideas mean something.
The Game Plan gives you a custom-built, 12-month strategy designed around your goals, your energy, and your capacity so every post, every campaign, every piece of content pulls its weight.
You’ve got the pieces… now you need a plan
Lemme guess. You’re...
Always about to post… but somehow never actually do.
Sitting on solid content ideas with no clue where they go.
Toggling between launch mode and burnout with no in-between.
Wondering if all this effort is even doing anything.
Done stitching together a “strategy” from reels, freebies, and what worked for someone else.
Here’s what you really want:
A clear, 12-month plan built around your real life, not just your business goals.
Content that connects and converts without needing to be online 24/7.
A strategy that tells you what to do, when to do it, and why it actually matters.
Less second-guessing. More breathing room.
Marketing that makes sense. Finally.
Introducing: The Game Plan
A 1:1, done-for-you marketing strategy designed to carry your business through the next 12 months with clarity, confidence, and zero “what do I even post?” spirals.
This isn’t a template, a copy-paste calendar, or a plug-and-play funnel.
The Game Plan is a custom-built strategy that revolves around:
→ Your offers
→ Your audience
→ Your goals
→ Your real capacity
Because a smart strategy shouldn’t just sound good. It should fit you like a glove.
This is your complete visibility system.
It tells you what to say, where to show up, and how to grow on your terms so you can stop playing catch-up and start playing to win.
THE RESULTS SPEAK FOR THEM
SELVES
THE RESULTS SPEAK FOR THEMSELVES
You're amazing! I just gave a quick run through of the DFY plan and there is so much good stuff in there! I will start implementing your advice this weekend!!
AUTUMN
Kelly can I just say the amount of time & effort you put into learning my brand and doing research is remarkable. I love my marketing plan!
ERICA
Okay WOW!!!! This is sooo amazing! I absolutely love it and am already implementing your suggestions! So much value from this and such good insight, I feel like I'm set to reach my goals!
JOLENE
I just did a skim through my marketing plan and it's AMAZING!! Can't wait to have a proper read and start implementing!
KIM
It was super helpful having an expert provide an outside perspective! If you’re looking for a truly custom marketing plan, The Game Plan is 100% worth booking!
NATALIE
These deliverables are AMAZING!! I don't think I've ever actually been excited to start posting again, but you got me. Thank you so much!!!
MORGAN
I already feel such a sense of peace about having this plan and a really clear direction for my business now. I love it so much.
KELLY
You can keep winging it… or you can make your next move your smartest yet
Here’s the thing: your business isn’t waiting.
And your content can’t afford to drift along behind it.
The longer you go without a clear strategy, the more time you lose to second-guessing, burnout, and “what should I even be doing right now?”
You don’t need another quarter of throw-it-at-the-wall marketing.
You need a plan that brings your message, momentum, and map into focus.
The Game Plan is built to help you take back control of your content, your visibility, and your growth. Not eventually. Now.
No more second-guessing. No more shouting into the void.
After The Game Plan, you won’t be wondering what to focus on or why it matters.
No more chasing trends. No more “is this even working?”
You’ll walk away with a clear roadmap for the next 12 months that fits your energy, your goals, and the way you work.
Expect to walk away with:
– A strategy you actually want to follow
– A system that supports your growth (not just your feed)
– A plan that makes every move feel intentional and worth it
You’ll feel grounded, confident, and finally in control of your content and marketing without having to spin your wheels to get there.
Hey! I’m Kelly
Spoiler: burnout, inconsistency, and marketing that doesn’t actually support your growth.
That’s why I created The Game Plan—to give you a strategic, streamlined path forward that works with your energy and makes every move matter.
My work blends data, intuition, and structure in a way that feels like clarity not pressure. Because the best marketing plan? Is the one you’ll actually want to follow.
After 10+ years in the industry, I’ve seen what happens when creative entrepreneurs are told to “just post more.”
Strategic Pre-Work → a deep-dive questionnaire so I can get to know your business, offers, audience, and goals.
Comprehensive Audit → A full review of your current marketing, platforms, and funnels to see what’s working and where the gaps are.
Custom Marketing Strategy → A 12-month plan (delivered in a beautiful, actionable Google Doc) with goals, campaigns, and platform-by-platform direction.
12-Month Content Plan → Your entire year of visibility mapped out in a Google Sheet so you always know what to say and when to say it.
CustomGPT → Your personal AI assistant, trained on your voice, strategy, and audience so you can create content faster, with less second-guessing.
60 Days of Slack Support → Get direct access to me for questions, clarity, and momentum while you implement.
A custom strategy that’s built to last… and actually built for you
This isn’t a plug-and-play template or one-size-fits-all checklist.
When you book The Game Plan, you’re getting a complete, personalized strategy designed to simplify your marketing and help you show up with confidence.
A custom strategy that’s built to last… and built around you
This isn’t a template or a one-size-fits-all checklist.
When you book The Game Plan, you’re getting a complete, personalized strategy system designed to simplify your marketing and help you show up with confidence.
You implement with support
You’ll receive everything in a Google Doc + Sheet combo with 60 days of Slack access for questions, momentum, and implementation support.
I build
your plan
Over the next few weeks, I’ll audit your current marketing, map out your 12-month strategy, and set up your custom content planner + GPT.
Complete the pre-work
You'll fill out a strategy questionnaire that helps me get to know your goals, offers, audience, and capacity.
YOU BOOK YOUR SPOT
Choose your payment plan and lock in your Game Plan. This is where the fun begins.
You implement with support
You’ll receive everything in a Google Doc + Sheet combo with 60 days of Slack access for questions, momentum, and implementation support.
I build
your plan
Over the next few weeks, I’ll audit your current marketing, map out your 12-month strategy, and set up your custom content planner + GPT.
YOU BOOK YOUR SPOT
Choose your payment plan and lock in your Game Plan. This is where the fun begins.
Complete the pre-work
You'll fill out a strategy questionnaire that helps me get to know your goals, offers, audience, and capacity.
You implement with support
You’ll receive everything in a Google Doc + Sheet combo with 60 days of Slack access for questions, momentum, and implementation support.
YOU BOOK YOUR SPOT
Choose your payment plan and lock in your Game Plan. This is where the fun begins.
Complete the pre-work
You'll fill out a strategy questionnaire that helps me get to know your goals, offers, audience, and capacity.
I build
your plan
Over the next few weeks, I’ll audit your current marketing, map out your 12-month strategy, and set up your custom content planner + GPT.
YOU BOOK YOUR SPOT
Choose your payment plan and lock in your Game Plan. This is where the fun begins.
Complete the pre-work
You'll fill out a strategy questionnaire that helps me get to know your goals, offers, audience, and capacity.
I build
your plan
Over the next few weeks, I’ll audit your current marketing, map out your 12-month strategy, and set up your custom content planner + GPT.
You implement with support
You’ll receive everything in a Google Doc + Sheet combo with 60 days of Slack access for questions, momentum, and implementation support.
Here's How It Works
This time next month, you’ll have:
No more guessing. No more “just winging it.”
Just a strategy that finally works for you.
A clear, customized marketing plan for the next 12 months
A content strategy that actually fits your capacity
A system you can stick to even when life gets full
A private GPT trained on your voice and strategy to support content creation
A new level of confidence in how, where, and when you show up
A plan you can trust (and tweak as you grow)
This is for you if...
You want a custom plan that actually considers your schedule, your brain, and your bandwidth
You’re tired of piecing together a strategy from podcasts, freebies, and threads
You’re ready to stop guessing and start growing with purpose
You want a marketing strategy that’s clear, flexible, and sustainable
You’re craving support from someone who gets it and knows how to build a plan that works
But...
(This might not be for you if...)
This is not for you if...
You’re looking for a done-for-you content service or someone to manage your socials
You’re not quite sure what you’re selling yet
You’re still figuring out your niche or foundational messaging
You want a quick fix (this is strategy for the long game)
But...
(This might be for you if...)
Still have questions?
Let’s clear ‘em up!
Ready to stop guessing and start growing with strategy?
The Game Plan gives you 12 months of clarity and structure so you can finally market your business in a way that feels smart, sustainable, and actually aligned.
No more cobbling things together. No more wondering if it’s working. Just a plan that’s built for you... and built to last.
