Instagram Reels are a fun way to not only show off your personality as a business owner, but also to grow your business overall. When utilized properly, Reels can help you achieve your business goals!
This episode dives into my 6 secrets to create irresistible Instagram Reels that your audience will love and will help move the needle for your business!
Tune in to the episode here:
Instagram Reels Secret 1: Set a goal for each Reel
Just like you would with any other feed posts on Instagram, make sure you’re tying your Reels back to specific goals.
Maybe they fall into one of your educational content buckets and you are educating your audience and providing value. Maybe you are promoting a new product or service that you’re offering.
There’s always some sort of goal aligned with your Instagram feed posts and you want to do the same thing for your Reels. This will make it more valuable from the business perspective and ensure you’re posting Reels that are aligned with business growth.
Instagram Reels Secret 2: Test out different types of Reels
Try out different types of video content for your Reels! A few examples can include:
- Screen recordings
- Graphic videos created in Canva
- Dancing/Pointing at text
- Face-to-camera trainings
Instagram Reels Secret 3: Keep your text short and sweet
When there’s too much text or it moves too quick, viewers won’t stick around to decipher what it says. Rewatch the Reel yourself before posting to make sure you’re able to read each slide.
If you can’t read the text in the clip that you’ve created, go back and shorten the text or make the clip longer!
Instagram Reels Secret 4: Include a call-to-action
I love to include this right in the video itself at the end of the Reel. Your call-to-action can be anything—reading the caption, going to the link in your bio, signing up for a program, etc.
As viewers, we want to be told what to do and we don’t want to figure out what steps to take next. Including a strong call-to-action will help you see more traction with your overall business goals from your Reels!
Instagram Reels Secret 5: Show your personality through songs!
Use trending songs OR songs that you love and that show your personality. I actually like doing this even more because as a viewer, it’s more relatable.
For example, I saw a Reel last week and a girl included a Tom Petty song. I thought to myself, ‘I love Tom Petty so I’m going to watch this Reel because it’s not a song that I hear often on Reels’ and it made her stand out!
Don’t be afraid to utilize songs that may be throwbacks, or aren’t as popular because in the end it might help you stand out even more to your audience.
Instagram Reels Secret 6: Have fun!
Honestly this is what has helped me gain traction and enjoy creating Reels the most! We put so much pressure on ourselves to have the perfect Instagram feeds, and it’s just too much!
I’ve heard so many people say that the reason they haven’t hopped on Reels yet is because they feel like it has to be perfect. But let me tell you, creating Reels should be a FUN, seamless process.
Show your personality and don’t be afraid to come off a little quirky. Just show who you are, because that’s what your audience wants to see!
Reels are a place where we can let our guard down and take the pressure off. We shouldn’t feel the need to be so perfect the way we feel with other places on Instagram or social media in general, so just have fun and be yourself!
If you want to take these insights a step further and really take your Reels to the next level, I have a free PDF download that you are going to love!