You can find inspiration everywhere you look, so today I’m sharing 8 marketing secrets we can learn from my favorite singers! These artists have incredible strategies to build up their fanbase, and a lot of them make sense for entrepreneurs to market their business, as well!
Ready to learn from four of my favorite singers of all time and start incorporating these marketing tips into your own business, too?
Tune in to the episode here:
Marketing Secrets We Can Learn from Taylor Swift
Yes, Taylor Swift is a lyrical genius — but she’s also an incredible marketer. Her fans spend hours, days, weeks analyzing her social media posts trying to decode hidden messages. That is how you know you’ve built a loyal audience and your marketing is on point.
My favorite marketing secret that I’ve learned as a Swiftie is to tease our offers. Taylor is known for her cryptic Instagram posts that actually reveal a lot about her upcoming work. She’s been doing this for years and this form of marketing has her audience constantly on the edge of their seats and ready for more.
Teasing your offers in a fun way like this is a powerful marketing method because it gets your audience excited! It makes them feel like they’re in on a secret with you, which will only help you form closer connections.
Another marketing tip I’ve learned from Taylor is to interact with your audience to build raving fans. This is one that a lot of celebrities miss out on, but Taylor absolutely crushes it and as small business owners it’s definitely something we can replicate.
When it comes to growing an audience of raving, loyal fans who are excited about your business, it all comes down to interaction. Taylor treats her audience just like she would a friend, because her brand is intended to be relatable. So think about how you want your audience to feel when interacting with your business, and start interacting with your followers in a way that supports that.
Marketing Secrets We Can Learn From Eminem
You may be wondering, “didn’t this man just have an entire generation trying to cancel him?” The answer to that question is yes… and that’s the first tip we can learn from him. Keep going, even when you feel like the odds are stacked against you.
When it comes to social media marketing, it’s so easy to get caught up in the numbers and feel like the algorithm is working against us. Even when you feel like that, keep going. Have enough confidence in yourself and in your business to know that you can achieve your goals, and be willing to continue putting the work in even when it feels like you may fail.
Another marketing secret we can learn from Eminem is to put your blinders on and tap into your own creative genius. Eminem is known for his quick, unpredictable, witty lyrics and he’s shared his process for creativity in interviews before. He’s constantly putting the work in to improve, without worrying about what others in his industry are doing.
Take the time to tap into your own creativity every single day and focus on making your marketing plan stand out, solely because it represents YOU and your business.
Marketing Secrets We Can Learn From Wallows
If 2020 taught us anything, it’s the importance of being adaptable. Wallows took this in stride, and this is an awesome marketing tip for us to keep in mind, too!
While many artists cancelled or postponed tours, Wallows went against the grain and decided to shift their strategy by holding a virtual world tour. By simply being adaptable, they were able to build such a deeper connection with their audience.
When it comes to your own marketing, always be ready to adapt and shift your strategy when needed. While you don’t have to be on every new platform that pops up, it’s important to be in tune with what your audience needs and how you can adapt to better serve them.
Another marketing tip we can learn from Wallows is to be yourself. I honestly can’t even think of a band or artist that sounds like exactly the same as Wallows, and that’s amazing!
Get comfortable with showing up as your full self for your business, especially if you’re a solo entrepreneur! People will love seeing your personality and who YOU really are.
Marketing Secrets We Can Learn From Johnny 2 Phones
I came across Johnny 2 Phones on TikTok and was instantly hooked. That’s why the first marketing secret we can learn from Johnny 2 Phones is to know where your audience hangs out online.
Johnny knew his audience was on TikTok, so he put the time into growing on this platform. He ended up going viral and capitalizing on that success to build hype around his new song release.
Think about where your audience spends their time online. Which apps do they open up first? What type of content do they enjoy? Understand the ins and outs of your ideal audience and you’ll be better equipped to reach them!
The second marketing tip to take from Johnny is to strike the balance between aspirational and relatable. This is especially important when YOU are your brand. It’s important to find this balance between proving your worth and also being relatable and authentic to your audience.
Recap of 8 Marketing Secrets We Can Learn from Singers
- Tease your offers
- Interact with your audience
- Keep going, even when it feels like the odds are against you
- Put your blinders on and tap into your creativity
- Be adaptable and open to shifting your strategy
- Show your personality and be yourself
- Know where your audience hangs out online
- Strike the balance between aspirational and relatable