We’re halfway through the year, so it’s the perfect time to do an Instagram Review! Ready to see what’s working, what’s not working and how you can optimize your content for major growth moving forward?
This 3-step Instagram review will show you how to tune in to exactly what your followers are enjoying, and what you should do more of moving forward!
Tune in to the episode here:
3-Step Instagram Review for Growth Moving Forward
Pre-Work: Setting the Foundations
Making sure that our profile is optimized for growth is so important. This includes everything including your name, link in bio, highlights, and bio itself.
One of my earliest episodes walk you through exactly how to do an Instagram audit and optimize your profile in just about 10 minutes. Check out that post to set strong foundations and make sure you’re profile is set up for growth!
Step 1: Deep dive into your insights
When you first land on Instagram’s Insights page, you’ll see the percentage increase or decrease in a few overarching categories. This is a good starting point, but we want to dive deeper. Let’s start by going into the section called ‘Content You Shared.’
This section is broken down into a few parts — posts, Stories, Reels, IGTVs and Lives. Each of them has the same format when you tap into it, and we’ll work our way through each one. You’ll see 3 drop-down options at the top — select ‘any’ for post type and ‘past 6 months’ for time period.
For metric, decide what’s most aligned with your overarching business goals — some good ones to look at are follows, post interactions, profile visits, saves, shares or website taps.
Step 2: Take notes on top posts
For each category (Posts, Stories, Reels, IGTVs and Lives), look specifically at your top 6-10 posts and take notes on the following:
- What type of post was it? (Ex: a carousel, video, image, Reel…)
- What was the context of the post? (Ex: educational, community-driven or promotional)
- What was the visual? (Ex: a photo of you, a stock photo, a graphic you created in Canva)
- Was the caption long or short? (Ex: did it have an emotional hook, or a witty intro?)
- Did you include hashtags?
Step 3: Find the trends
Now, you should have a bunch of notes on the format and context of each of your top-performing posts this year. Look through all of these notes to find the common factors!
You should start to notice these things naturally, but look for similarities like for example:
- 5 of your top 6 posts this year were carousel posts
- You received more interactions on Reels where you’re talking face-to-camera
- Maybe there was one fire educational graphic you put together in Canva, but for the most part, images that show your face tend to perform better
Start noticing these common threads and make note of them! This is gold and giving us direct insight to what our viewers are enjoying and what we should do more of moving forward.
You should end up with a final list that tells you EXACTLY what’s working. And once you have it, you’re going to keep this list handy when you’re mapping out content for the coming month.
I would really love to know how this process goes for you! Once you sit down and go through your mid-year check in, send me a message on Instagram and let me know your results. I can’t wait to hear from you!