Marketing

5 Instagram Mistakes New Business Owners Make

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Using Instagram for business purposes is obviously a lot different than just using it as a personal profile. We have to be strategic and consistent when utilizing social media to promote our business, but there are some common (and easy-to-fix!) Instagram mistakes I see from new businesses. 

In today’s episode, we’ll dive in to what those mistakes are and how you can start fixing them today.

Tune in to the episode here:

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Instagram Mistake #1: Lack of Consistency

There’s nothing worse than Following an Instagram account only to realize they haven’t posted in a few weeks! Your followers want to get to know you. They want to support your business, and the only way they can do that is if you show up for them.

If you’re not posting consistency, you’re not giving your followers the chance to interact with your business and purchase from you.

Don’t get me wrong—this doesn’t mean you have to post every single day. When I say be consistent, I mean coming up with a schedule that works for you and sticking to it. This can be 2 feed posts per week plus daily Stories, for example.

Instagram Mistake #2: Not showing your face/personality

Showing who you are as a person and a business owner is so important to growing on Instagram. Your followers want to get to know you! This will help to build trust before they make a purchase.

Don’t be afraid to bring life to your brand and give it a little bit of a more human feel. People trust people more than they trust businesses, so feel free to incorporate your personality and get to know your audience.

Instagram Mistake #3: Never engaging with other accounts

This may sound counterintuitive because we want the engagement coming in. But here’s the thing… in order to get engagement, you have to give engagement.

Engage with other accounts, whether it’s fellow business owners, potential customers, or other relevant industry accounts. It’s likely that they’ll want to reciprocate and get to know you and your business, too!

RELATED: 3 MISTAKES ENTREPRENEURS MAKE ON SOCIAL MEDIA WITH CANDICE MORALES

Instagram Mistake #4: No strategy in place

A content strategy is crucial! Make sure you’re incorporating different types of content both on your Feed and in your Stories to resonate with a wide variety of viewers.

Not every follower will see every post, so feel free to share the same types of content in different ways. Test out Reels, Stories, Carousel posts, static images, videos, etc.

And make sure to include these 3 overarching content buckets:

  1. Authority: High-value, educational posts to build leadership
  2. Community: Relatable, entertaining posts to build rapport
  3. Promotion: Pitching your offers/services, promoting a freebie, etc. to sell yourself!

Instagram Mistake #5: Not measuring what works and what doesn’t work

You don’t have to check in every day, but I recommend setting aside time once per month to look at your analytics. Make a mental note of what type of content performed the best in terms of engagements and whether it was an authority, community or promotional post. Also note the type of content, so was it a video, photo, carousel or Reel?

Incorporate more of what works and keep focusing on that type of content moving forward!


If you have questions on starting or growing your Instagram account, send me a DM on Instagram!

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